Mufaddal Pansari

You’re posting consistently. The reach is fine, the impressions are there. But the enquiries aren’t coming. Here’s what your competitors’ visuals are doing that yours aren’t, and why content creation Dubai brands need has nothing to do with how often you post.

By Mufaddal | Thinkid Media I want to start this, the very first piece I am writing for Thinkid Media, with something I have been sitting with for a while. Most small businesses in the UAE do not have a photography problem. They have a sequencing problem. They book a photoshoot at the wrong moment, with the wrong brief, for the wrong reason, and then they spend the next six months wondering why their content does not perform the way they thought it would. I have been on enough calls now,...